CONTEXT-BASED INSIGHTS

Continuous learning
with people and
their ecosystems

DESIGNING FOR RELEVANCE

Co-creating experiences that
leverage contextual resources

DESIGNING FOR IMPACT

Building capabilities to solve
the most pressing challenges
for Africa

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Our approach to innovation is holistic

Institute of Design and Innovation is a pioneering organization at the forefront of research, design, and innovation. We are deeply ingrained in human-centred principles, behavioural insights, systemic thinking, and service design methodologies, serving as catalysts for transformative change.

Our mission extends beyond the ordinary, as we passionately invest in impact-driven practices and community-led initiatives, nurturing holistic and scalable outcomes that positively affect social, economic, and environmental realms.

Background
What We Do

IDI's systemic approach harnesses the exchange of values across ecosystems and forms the foundation for fostering impactful solutions through actively cultivating cross-disciplinary collaborations across the innovation landscape in Africa.

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LEARN

Insights & Data

We deliver evidence-based data and translate it into action-oriented insights for informed decision-making.

Behavioural Research

Design Research

Scientific Research

Ecosystem Mapping

Product Testing

Impact Evaluation

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CREATE

Strategize & Design

We systematically strategize and design relevant, dignified and innovative solutions, programs, and businesses.

Design Research

Product Strategy & Design

Human Centered Design

Ecosystem Design

Service Design

Behavioural Design

Program Design

Communication Design

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EMPOWER

Action & Influence

We transform strategies and designs into sustainable empowerment and development initiatives that leave a lasting legacy of impact.

Idea Validation

Design Research

Program Implementation

Design Innovation Training

Business Innovation Training

Business Development Support

Innovation Challenges

Scaling Solutions

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A holistic approach to innovation

Our Work

IDI employs cross-disciplinary collaborations to generate impactful outcomes that benefit all stakeholders. We firmly believe in seamlessly integrating design into products, services, processes, and systems

Our team

Pauline Kanana
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Pauline Kanana

Chief Executive Officer & CoFounder

Munyala Mwalo
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Munyala Mwalo

Chief Design Director & Founder

Ramah Madiba
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Ramah Madiba

Chief Technical Director & Founder

Sarah Mpapuluu
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Sarah Mpapuluu

Senior Research and Design Partner

Denise Wendy
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Denise Wendy

Accountant & Administrator

Our partners
and clients

Through collaborative efforts, we craft solutions that effectively address the requirements and ambitions of individuals, communities, businesses, institutions, and the general public with local and global partners and clients.

Space.ai
ActionLab
Breaking Dreams
Under Your Skin
Proportion
E4Impact
Founders Factory Africa Academy
Challenge Works