The team
Tracy is a dedicated design researcher, assistant product associate, and behavioral designer with a passion for social behavior change and a recent interest in digital marketing. As a content marketing and copywriting expert, she collaborates with brands to promote their products on social media. Tracy's impactful marketing materials enable brands to engage and reach their target audiences effectively. Her holistic approach combines a keen eye for design with an analytical mindset, creating meaningful experiences that drive change and connect with people on an emotional level through a deep understanding of user behavior.
Pauline Kanana
Co-Founder and CEO
Ramah Madiba
Founder & Technical Director
Partner & Research Lead
Ramah Madiba
Behavioral Designer & Project Coordinator
Tracy Lihanda