The team

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Tracy Lihanda

Behavioral Designer & Project Coordinator

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Tracy is a dedicated design researcher, assistant product associate, and behavioral designer with a passion for social behavior change and a recent interest in digital marketing. As a content marketing and copywriting expert, she collaborates with brands to promote their products on social media. Tracy's impactful marketing materials enable brands to engage and reach their target audiences effectively. Her holistic approach combines a keen eye for design with an analytical mindset, creating meaningful experiences that drive change and connect with people on an emotional level through a deep understanding of user behavior.

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Pauline Kanana

Co-Founder and CEO

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Ramah Madiba

Founder & Technical Director

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Partner & Research Lead

Ramah Madiba

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Behavioral Designer & Project Coordinator

Tracy Lihanda